Overview
  • #1 Brand in China
  • Wide Portfolio of Solutions
The Back Story
  • First in China with Lifetime Warranty
  • Expanded Beyond Hand Tools
Claim to Fame
  • Unique Lifetime Warranty
  • More Solutions in One Brand
Game Changers
  • Trusted Warranty
  • Expansion to Eastern Europe, Brazil
Overview

SATA® is the leading brand of tools in China.  With a fleet of branded vans and trucks across the country, SATA® products reach automotive and industrial end users through a network of strong distribution.  The SATA® warranty is unique because it is truly trusted by professionals.  This trust enables our brand to expand into other product categories and continue to serve our customer.

See SATA® on our Brand Timelines page
The Back Story

In 1999, SATA® became the first hand tool manufacturer in China to offer professional customers a lifetime warranty on its products. This revolutionary idea helped make the brand the market leader within two short years. SATA® is now going beyond traditional hand tools, such as wrenches, sockets and pliers, to offer power tools, electronic tools and personal protective equipment. Customers include automotive technicians as well as manufacturing and assembly professionals in a variety of industries.

 

See SATA® on our Brand Timelines page
Claim to Fame

In addition to supporting customers with a unique lifetime warranty, SATA® is known for offering more solutions – 2,000-plus – than its competitors and exceeding end-user expectations for quality, performance and durability. With one trusted brand, SATA® can deliver all your tool needs and much more.

SATA® received the highest hardware quality rating in China in 2002. Across the board, SATA® products improve efficiency for the people who use them. From SATA®’s success in China, the brand has expanded to other emerging markets in the Middle East and South America.

 

Game Changers