Crescent® Innovation Microsite Launch

October 10 2013

Crescent® Innovation Microsite Launch

This week, ATG unveiled its new Crescent® Innovation Microsite, . The site will be promoted through print and digital advertising in the Family Handyman, Hardware Retailing, Hardware Connection and other media during the upcoming 2013 holiday season. 

The circling images, called a carousel design, respond to whatever device the viewer is using, such as a desktop, tablet or mobile device.  The site and images automatically resize to fit the viewing screen size.  ATG created this microsite “to educate and inform our sales people, distributors and end users on the new product innovations available under the Crescent brand,” says Griffin Biering, Product Manager – Crescent.  “For each of the 10 featured products, a viewer can click on an overview, video, specs, and a list of where to purchase the product.” 

The site showcases the X6TM 7-Pc Combination Wrench Set, X6 Pass-Thru Ratchet & Socket Set, X6 4-in-1 Double Box Ratcheting Wrench Set, Code RedTM Adjustable and Indexing Pry Bars and Nail Pulling Pliers, the Ratcheting Adjustable Wrench, the X-2TM Pliers, 9" Lighted Adjustable Wrench, and the Flip-n-Grip Wrench Set.

In addition users can enter their email address to stay informed of future Crescent® promotional opportunites.  Or for those wanting to keep their finger on the pulse of innovation they can also easily follow Crescent® on Facebook® or Twitter® via one of the convenient links displayed there.

See the microsite at