Winston Merchor
President, Latin America Hand Tools

Winston leads our new Hand Tools business unit covering the Mexico, Brazil and Colombia markets. He joined us in February 2014 after thirteen years with Electrolux.  Most recently Managing Director with its Commercial operations in Mexico, he also served as Electrolux’s Marketing Director for Brazil, led marketing for its Latin America region for several years, and served as General Manager in Peru and Puerto Rico.

Prior to Electrolux, Winston was with Black & Decker for five years, holding marketing, product management and commercial director roles in Chile, Peru and the U.S. 

He holds an MBA from the University of Pittsburgh in Pennsylvania and a bachelor’s degree in business administration from the Universidad del Pacífico in Lima, Peru.