Crescent® Innovation Microsite Launch

This week, ATG unveiled its new Crescent® Innovation Microsite, . The site will be promoted through print and digital advertising in the Family Handyman, Hardware Retailing, Hardware Connection and other media during the upcoming 2013 holiday season. 

The circling images, called a carousel design, respond to whatever device the viewer is using, such as a desktop, tablet or mobile device.  The site and images automatically resize to fit the viewing screen size.  ATG created this microsite “to educate and inform our sales people, distributors and end users on the new product innovations available under the Crescent brand,” says Griffin Biering, Product Manager – Crescent.  “For each of the 10 featured products, a viewer can click on an overview, video, specs, and a list of where to purchase the product.” 

The site showcases the X6TM 7-Pc Combination Wrench Set, X6 Pass-Thru Ratchet & Socket Set, X6 4-in-1 Double Box Ratcheting Wrench Set, Code RedTM Adjustable and Indexing Pry Bars and Nail Pulling Pliers, the Ratcheting Adjustable Wrench, the X-2TM Pliers, 9" Lighted Adjustable Wrench, and the Flip-n-Grip Wrench Set.

In addition users can enter their email address to stay informed of future Crescent® promotional opportunites.  Or for those wanting to keep their finger on the pulse of innovation they can also easily follow Crescent® on Facebook® or Twitter® via one of the convenient links displayed there.

See the microsite at

Jamie Raskin
Vice President, Business Development and Strategy

Jamie joined ATG in September 2013.  He brings over 25 years with Stanley Black & Decker (SBD)  in a variety of senior level marketing, business development, engineering, and program management roles.  Jamie was named a corporate officer of Black & Decker in 2006 and was responsible for its global M&A activities, successfully acquiring and integrating numerous global industrial and consumer platforms. 

While with Black & Decker, he also had responsibilities for global product portfolios, ran its brand marketing and consumer insights team, led its branded U.S. retail operations, and had responsibility for new products and advanced concepts groups worldwide.  Jamie brings expertise in developing and implementing acquisition strategies in the commercial security and healthcare arenas from his time with SBD.

He began his career with North American Philips and General Signal Corporation in engineering, and holds two U.S. patents.  Jamie earned a bachelor’s degree in electronic engineering from the University of Hartford in Connecticut.

Minh Nguyen
Operations Manager

What I do at ATG:
I have responsibility for nearly 400 production associates at our hand tools plant in Dallas, Texas.  As the Operations Manager, I lead our quality, safety, delivery and cost processes as well as the people side of running a large manufacturing operation.  Five value stream managers report to me; they run our five main production lines:  our Armstrong brand along with our ratchet, hex, wrench and socket lines.  I work with them on our policy deployment objectives, action plans, and forecasting to make sure we meet our goals.  People management and communications are also a big part of my job; I am very involved in our interviewing processes, our all-associate meetings and weekly supervisor updates.

Where I got my start:
I came to the U.S. in 1995 from Vietnam.  Even though I didn’t speak English, the owners at the time hired me as a heat treat operator.  I learned the language, and worked my way up to production coordinator.  I began going to school for my degree in computer science while working full time; using the company’s education reimbursement program.  Lean was a big part of our operations, and I gained a lot of new skills in this important manufacturing tool.  I left to take an IT telecommunications position for a few years, but returned as a process engineer working in our finishing focus factory.  Every few years there was a new opportunity here – first as a Value Stream Leader, and then a Value Stream Manager and later a Business Unit Manager.  I completed my MBA two years ago, and was recently promoted to Operations Manager for the Dallas facility.

A day in my life:
We have a production meeting each morning to check on delivery status and troubleshoot any issues that have come up.  Then we do a gemba walk of one of our five different focus factories; we review safety, quality, inventory, cost and delivery for that product line.  Here at Dallas, we handle every element of hand tool manufacturing, from raw materials and forming to stamping, finishing and heat treat, and then plating, assembly and pack.  There are a lot of teams and processes to stay on top of, every day, and spot any potential issues so we can quickly address them. 

What I would tell a prospective associate:
The lean tools you learn in our manufacturing plants really helped me professionally, and taught me how to improve operations every day.  Associates are truly empowered at ATG, you have the ability to make a difference and change how we do things by using our policy deployment tools.  I’ve had many opportunities to grow my career here.


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