ATG Launches Industrial End User Specialist Program

To get a look inside the EUS trucks CLICK THE TRUCK ABOVE.

SPARKS, MD -- (Marketwired) -- 06/09/14 -- Apex Tool Group, one of the largest worldwide producers of hand and power tools, tool storage, drill chucks, chain, and electronic soldering products, today announced its new End User Specialist (EUS) program, which was developed to support industrial facilities operators and industrial tool distributors located throughout North America. The service-oriented program provides end users at manufacturing sites with greater access to Apex Tool Group products that support industrial applications.

End User Specialists will drive fully outfitted trucks featuring 1,700 tools from the company's most popular hand tool brands including: Armstrong, Campbell, Crescent, GearWrench, HK Porter, Lufkin and Nicholson. The End User Specialists will provide technical expertise, offer demonstrations, facilitate customer orders, offer safety seminars, resolve warranty related issues and conduct chain sling inspections. In addition, the highly trained specialists will get hands-on with operators to ensure they are using the correct tool for every application. Industrial customers will continue to purchase tools through their regular distributors.

"The Industrial End User Specialist program demonstrates Apex Tool Group's commitment to supporting our distributors and customers in the industrial sector," said John Constantine, president of North America hand tools for Apex Tool Group. "Having on-the-ground support for the Apex Tool Group hand tool brand portfolio helps our distributors facilitate sales and provides another touch point for us with customers."

The EUS program is currently launching in select regions of the United States. The program will grow over time to include more than 30 specialists throughout the United States and Canada.

"It's important that end users understand the breadth and depth of the industrial tools brands within the Apex Tool Group portfolio. The EUS program unites brands that offer unprecedented end user benefits under one company supported initiative," added Constantine. For more information about the EUS program call 866-326-7572 or email If you are interested in becoming an End User Specialist, email

To get a look inside the EUS trucks click here.

Thomas Wroe, Jr.
Chairman of the Board

Mr. Wroe is Chairman of the Board and former Chief Executive Officer of Sensata Technologies, a $2 billion global sensing and protection solutions industrial manufacturer.

He serves as Chairman of the Board of Directors that governs Apex Tool Group, and is also a member of the Board’s Compensation Committee.

Mr. Wroe had a 34-year career with Texas Instruments, holding a variety of management assignments in operations, engineering, marketing, and business development across all of the businesses in TI’s Materials & Controls Division, where he was named President in 1995, and subsequently appointed Senior Vice President of Texas Instruments in 1998. The division was renamed Sensors & Controls in September 2000, and was purchased by Bain Capital in 2006. Mr. Wroe was named CEO of the business, renamed Sensata Technologies, in 2006 and served in that position until his retirement in 2012.

He currently serves on the Board of Directors of GT Advanced Technologies and the Chase Corporation, and is Chairman of the Board of Directors for Cape Cod Healthcare.

Ray Johnson
Vice President, Global Operations and Supply Chain - Hand Tools

Ray joined ATG in April 2014 from Furniture Brands International where he was Senior Vice President of Global Supply Chain since 2009, and most recently served as its Chief Operating Officer since 2013. He also was a Director on the Board of Furniture Brands (now Heritage Home Group), a manufacturer of ten leading home furnishing brands including Thomasville, Broyhill and Drexel Heritage. Ray led the company’s global supply chain including customer service, purchasing, planning, manufacturing, distribution and transportation for ten business units, 16 global plants and 20 distribution centers.

Prior to this, he served as President, Global Operations and Supply Chain for Newell Rubbermaid, as well as holding Manufacturing Vice President roles for several of its business units during his seven years with the company, including its Irwin Tools Division. Ray also served on Newell's Board of Directors. He also worked for Black & Decker for 15 years, holding operations, production and quality roles of increasing responsibility including Vice President of Operations for its North American Power Tools division.

A Six Sigma Black Belt, Ray holds a bachelor’s degree in chemistry from the University of North Carolina at Chapel Hill.


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